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What is ULIP Plan?

A ULIP (Unit Linked Insurance Plan) is a financial scheme that is a combination of life insurance and investment opportunities. Whenever we mention long-term wealth creation and life cover, several investors turn to Unit Linked Insurance Plans. However, you should first know what is ULIP plan, and what it stands for before selecting one.

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  • Updated on: Jun 23, 2025
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What is ULIP (Unit Linked Insurance Plan)?

It is important to understand what is ULIP plan before venturing into its working. Unit Linked Insurance Plan, as the name implies, is a combination of insurance and investment under one plan. A ULIP plan in insurance simply splits your premium into two parts: part of your premium buys life insurance, and the rest goes into market funds like equity or debt, as per your choice.

In simple terms, the meaning of ULIP is based on control, growth, and security. You can pick funds that match your risk tolerance. You can even move your money between funds during the policy term. This renders ​ULIPs a favorable long-term choice for goal-based investments, such as retirement or a child’s education.

How Does a ULIP Work?

As stated above, the ULIP splits your premium into two parts, one for life insurance and the other for investment in the market funds. Your investment is used to buy units in a fund, similar to a mutual fund’s Net Asset Value (NAV). These funds are managed by professional fund managers who track the market trends and modify your portfolio to generate maximum returns. Over time, your investment grows and contributes to your long-term objectives, such as retirement planning. The ability to easily switch between funds and customize your portfolio is a key advantage of ULIP schemes.

Example:

Take the case of Riya, who is a 32-year-old professional choosing to take a ULIP with a term of 25 years and a premium of ₹1.2 lakh. She takes a life cover of ₹80 lakh and plans to invest in balanced funds to manage risk and have consistent growth.

Scenario 1: In the event that Riya passes away at the age of 45, her nominee would get the greater of the two values, either the sum assured of ₹80 lakh or the current fund value. This makes sure that her family remains financially stable.

Scenario 2: Riya will get the entire value of the fund provided that she survives the 25-year policy term. The fund value would have increased significantly by that time, depending on the performance of the market. This corpus could assist her to achieve major financial objectives, such as retirement, education of children, or owning a house.

What are the Benefits of Investing in ULIP?

There are several benefits of investing in a ULIP apart from insurance and investment. It is a systematic fusion of the best of both worlds to ensure that you can plan, save, and protect your future finances in the most structured and tax-efficient manner. After understanding the ULIP definition, let us discuss its key benefits:

Dual Benefit

ULIP delivers both life insurance and market-linked investment. A single premium can help you secure the financial future of your family and increase your wealth over time. This combination eliminates the hassle of having to deal with the independent insurance and investment products, making your financial planning easier.

Flexibility

ULIPs are designed to adapt to your changing financial circumstances and market views. This flexibility is evident in your ability to choose from various fund options, such as equity, debt, and balanced; switch your investments between these funds as per market conditions or your risk tolerance; and redirect future premiums to different funds. Some plans also offer flexibility in premium payment terms.

Encourage Goal-Based Savings

The life insurance and investment in a ULIP are built for the long-term savings approach. Whether it is the higher education of your child, your retirement, or buying your home, the systematic investment part, with the possible market-based growth, can help you achieve your particular financial goals.

Tax Benefits

An array of tax benefits is offered by ULIPs under the Indian taxation laws. The premium payment that you are making can be claimed as a deduction under Section 80C of the Income Tax Act. In addition, the proceeds obtained on maturity or death are usually tax-free under Section 10(10D), provided certain conditions are met.

Liquidity

Although ULIPs are intended to be used as long-term instruments, they do offer a level of liquidity beyond the mandatory lock-in period, which is for five years. The vast majority of the plans permit partial withdrawals of your fund value to cover emergency monetary requirements or certain planned expenses without forcing you to turn the whole policy in.

​Lock-In Period Withdrawal Facility

Policyholders are able to make partial withdrawals of the accumulated amount of funds after the completion of the five-year lock-in period. The feature is particularly useful when it comes to covering unexpected costs such as medical emergencies or urgent personal demands. It gives you the opportunity to raise the money without compromising the benefits or continuity of your ULIP.

Why Invest in ULIPs?

The ULIP insurance meaning is more just a traditional life insurance. It is a strategic tool built for wealth creation and life protection in one policy. Investing in a ULIP is a decisive move for your long-term financial plans. Here is how:

The Dual Advantage of Insurance and Investment

The essence of investing in a ULIP is the fact that it is a hybrid. It is a life insurance cover that is integrated with market-linked investments. Part of your premium is utilized to offer a protective life cover for your family, and the rest is invested in your preferred funds, which will be growing over time. This combined strategy makes financial management easier, as it aims at fulfilling two important needs using a single product.

Flexibility to Manage Your Investments

ULIPs provide a rare degree of control and choice on your investments. You are at liberty to diversify your accrued funds in various categories of investment funds, including equity funds, debt funds, or balanced funds, depending on your varying risk appetite or market dynamics. This will enable you to work proactively on your portfolio, for instance, by moving the returns of your equity to a more secure debt fund when markets are volatile.

Long-Term Goal Achievement

The ULIPs are designed in a manner that allows the realization of long-term financial objectives, including financing higher education of a child, building a retirement fund, or even wealth creation. The five-year lock-in period is mandatory and discourages premature withdrawal to give your money the essential time to grow and enjoy the power of compounding.

Liquidity to Handle Emergencies

Although ULIPs are long-term in nature, they also provide liquidity features to take care of unplanned financial challenges. You can make partial withdrawals from your fund value after the five-year lock-in period. This ensures that you have access to your money when you need it most, without having to surrender the entire policy.

Tax-Efficient Investing

ULIPs are subject to significant tax benefits. You will be entitled to a tax deduction on the premiums you are paying for a maximum of ₹1.5 lakh per annum as per Section 80C of the Income Tax Act of 1961. Moreover, under Section 10(10D), the maturity proceeds are tax-exempt in case the annual premium does not exceed ₹2.5 lakh (in policies being taken after February 1, 2021).

How to Maximize Returns from a ULIP?

The maximization of returns is vital but should be done in reference to your risk tolerance and financial objectives. Before adopting any strategies, it is critical to consider the charges, terms and conditions, and investment horizon of the ULIP. To maximize the potential returns of your investment, you can use the following strategies:

Start Early And Choose The Right Fund

Start investing at the earliest opportunity in order to make profits and yield greater returns. You need to evaluate your risk tolerance and investment objectives to determine the appropriate fund for a ULIP. Typically, equity funds offer greater growth potential and carry higher risk, while debt funds are more stable but provide lower returns. Diversify your investments in funds to reduce risk and earn better returns.

Stay Invested For The Long Term

ULIPs work best when held for the long term. Investors can profit from the power of compounding and sustain short-term market fluctuations by staying invested throughout the policy tenure.

Regularly Monitor And Review

The performance of the selected investment funds in ULIPs needs to be regularly checked. Monitor market trends and performance of your funds, and make smart decisions on whether to switch funds or not, depending on the market conditions and your investment objective.

Optimize Asset Allocation

Diversification is necessary to reduce risk and maximize rewards. Decide on a strategy that balances your assets by investing in various equities, debt, and other funds. This approach will be able to maximize returns and minimize the impact of volatility in the market.

Who Should Invest in ULIPs?

Now that all the myths around what a Unit Linked Insurance Plan is, how it works, and what benefits it offers, it is time to know who should invest in these excellent investment tools. Let us take a quick look:

Long-Term Investors

The ULIP is most suitable for long-term investors, who can invest for at least 10 years. This will enable them to ride the market fluctuations and enjoy the power of compounding.

Goal-Oriented Investors

ULIPs can be tailored to meet specific financial goals such as children’s education, retirement planning, or buying a house.

Those Willing To Bear Market Risks

Since ULIPs invest in the market, they are subject to market risks. Investors willing to take on market risks for potentially higher returns could consider ULIPs.

How to Choose the Best ULIP Plans?

Choosing the best ULIP requires thorough research, knowledge of financial objectives, consideration of the impact of different factors, and a comprehensive knowledge of what is ULIP plan in insurance. This hybrid product can be fully utilized by selecting a ULIP that aligns with your investment goals, risk tolerance, and insurance needs while working towards achieving your financial objectives. The following are some of the main factors that should be considered when choosing a ULIP:

Determine Your Financial Objectives

You need to have clear financial objectives before analyzing any ULIPs. Do you want to save towards retirement, the education of your child, wealth creation, or a specific long-term goal? The kind of ULIP, the sum assured, and what kind of funds to invest in all depend on your goals and the time horizon. An objective would give a sense of direction to your investment strategy.

Evaluate Your Risk Appetite

The other consideration to make before purchasing a ULIP scheme is to know how comfortable you are with investment risks. ULIPs have a variety of funds that include low-risk debt funds, high-risk equity funds, as well as balanced funds in between. In case you are young and the investment horizon is long, you can use equity-oriented funds that can give high returns. On the other hand, with a risk-averse investor or a goal that is close, a better option is either debt investment or a balanced fund.

Choose the Right Life Insurance Coverage

In addition to the market-linked growth, a ULIP also provides insurance cover, which protects the financial well-being of your family. This insurance assists in fulfilling obligations such as the education or marriage of a child, even when you are not around. When it comes to long-term requirements, it is necessary to select the appropriate amount of cover.

Compare Fees And Charges

ULIPs involve various charges such as premium allocation charges, policy administration charges, fund management charges, mortality charges, and surrender charges. These charges can impact your overall returns. Compare the charge structures of different ULIPs. Opt for newer-generation ULIPs that often have lower charge structures, especially for online plans.

Check Fund Options

Assess the variety and quality of investment funds offered by the ULIP. A good ULIP should provide a range of fund options, such as equity, debt, balanced, and liquid funds, managed by experienced fund managers. This allows you to diversify your investments and switch between funds based on market conditions and your changing risk profile.

Compare Lock-In Period

ULIPs come with a mandatory lock-in period of five years. This means you cannot fully surrender the policy or withdraw the entire corpus before this period. Understand this commitment and ensure it aligns with your liquidity needs. While partial withdrawals are allowed after the lock-in, early surrender is not an option.

Features of ULIP Plans

With their unique features, ULIPs offer policyholders flexibility, transparency, and the potential for wealth accumulation. Let’s delve into the distinctive characteristics that make ULIPs a popular choice among investors seeking both protection and growth.

Single Premium

ULIPs offer the flexibility of making a single premium payment upfront. This option allows investors to make a lump-sum investment and enjoy the benefits of both insurance coverage and investment growth immediately.

Regular Premium Payment (Annually, Semi-Annually, or Monthly)

Alternatively, ULIPs also offer the option of regular premium payments, allowing investors to spread their investment over time. Policyholders can choose to pay premiums annually, semi-annually, or even on a monthly basis, depending on their convenience and financial capability.

Number of Premium Paying Years

ULIPs provide flexibility in selecting the number of premium-paying years. Policyholders can opt for a limited premium payment term, wherein they pay premiums for a fixed number of years while the coverage continues for a longer duration. This feature allows investors to tailor their premium payment schedule according to their financial goals and cash flow requirements.

Dual Benefit of Insurance and Investment

One of the primary features of ULIPs is their dual nature, combining life insurance coverage with investment options. A portion of the premium paid towards ULIPs goes towards providing life cover and ensuring financial protection for the policyholder’s family in case of unfortunate events. Simultaneously, the remaining portion is allocated towards various investment funds, allowing policyholders to grow their wealth over time.

Flexibility in Fund Selection

ULIPs offer policyholders the flexibility to choose from a range of investment funds based on their risk appetite, investment objectives, and market outlook. These funds typically include equity funds, debt funds, and balanced funds, each catering to different risk profiles. Policyholders can switch between funds or reallocate their investments according to changing market conditions or personal preferences, providing adaptability to their investment strategy.

Transparency

ULIPs offer transparency in regard to its costs, charges, and investment performance. Insurance companies usually provide elaborate reports on the various charges that are related to ULIPs, such as premium allocation charges, policy administration charges, fund management charges, and mortality charges. Moreover, policyholders can also access frequent reports concerning the performance of their investment portfolio and thus make informed decisions.

Lock-In Period

ULIPs come with a required lock-in period, which is the minimum duration that the policyholder has to remain invested in the plan before they can do partial withdrawals or surrender the policy. The lock-in period is for 5 years to guarantee a long investment cycle and instill disciplined investing habits.

What are ULIP Charges?

Similar to every financial product, ULIPs have some charges, which the policyholders should be familiar with. Let us discuss the different fees relating to ULIPs:

Policy Administration Charges

Policy administration charges are charged by the insurance company to meet the costs of administering the policy, including issuing the policy, servicing, and record maintenance. These charges are deducted on a periodic basis, usually monthly, and they might change depending on the type of ULIP and insurance companies.

Fund Management Charges

Fund management charges refer to charges that are paid to the insurance company for managing the investment funds in the ULIP. Such charges are used to meet the expenses incurred in the management of the investment portfolio, such as research, analysis, and management.

Switching Funds Charges

This charge is applied when the policyholders switch their investment funds within the ULIP by moving from one fund option to another. The insurance companies can charge a fee on any additional fund switch beyond the free switch limit mentioned in the policy. Switching fund charges are different depending on insurers and ULIP products.

Surrender Charges

Surrender charges, also known as discontinuance charges, are levied by insurance companies if policyholders surrender or discontinue the ULIP policy prematurely before completing the lock-in period. These charges are deducted from the surrender value and may vary depending on the surrender period and the duration the policy has been in force.

Mortality Charges

Mortality charges associated with the life insurance component of ULIPs are deducted to provide life coverage. These charges are based on factors such as age, gender, health condition, and sum assured, ensuring the insurance company can fulfill its obligation of paying death benefits to the nominee in the event of the policyholder’s demise.

Premium Allocation Charges

This charge is deducted upfront from the premium paid by policyholders before unit allocation to chosen funds. These charges cover initial expenses incurred by insurance companies, including sales and distribution expenses, underwriting costs, and agent commissions. Premium allocation charges reduce the amount of premium allocated for investment, thereby affecting the initial investment corpus.

Partial Withdrawal Charges

This charge is levied when the policyholders decide to make a partial withdrawal from their ULIP policy before the end of the lock-in period. The insurance companies can charge a fee on every partial withdrawal that exceeds the free withdrawal limit stated in the ULIP policy. The partial withdrawal charges are different depending on the insurers and the ULIP products.

ULIPs and Other Section 80C Investment Options Explained

Section 80C of the Income Tax Act offers a wide array of investment options to help individuals save tax, including the Public Provident Fund (PPF), Equity Linked Savings Scheme (ELSS), National Pension System (NPS), and Tax-Saving Fixed Deposits (FDs). While all these instruments help you reduce your taxable income, a ULIP stands out due to its unique structure.

A ULIP is the only instrument in this basket that offers the dual benefit of a life insurance cover combined with market-linked investment returns within a single product. While you could achieve a similar outcome by buying a separate term insurance plan and investing in an ELSS fund, a ULIP appeals to those who prefer the convenience of an integrated plan that addresses both insurance and investment needs under one umbrella.

This consolidation, along with the flexibility to switch funds, makes ULIPs a distinctive choice among the available Section 80C options.

Summed Up

ULIPs are a powerful financial tool that offers the dual advantage of insurance coverage and investment growth. The various ​​benefits of ULIP mentioned in the blog showcase how ULIPs allow you to diversify your portfolio and offer a reliable opportunity to build wealth and attain financial stability at the same time. Gaining clarity on what is ULIP plan helps investors make informed choices about where their money is being allocated within the plan.

Individuals have different financial objectives and risk tolerances; therefore, it is crucial to remember that before making investment decisions, one must consider their situation and consult financial counselors. With the right approach and a clear understanding of important provisions like ​​ULIP renewal, individuals can embark on a path toward economic prosperity and peace of mind.

FAQs on What is ULIP Plan?


1

What is a ULIP, and how does it work?

The ULIP full form is Unit Linked Insurance Plan, which is an investment-cum-insurance product that combines life insurance coverage with investment options. Your premium buys life cover and also invests in market funds like equity or debt. Furthermore, the value of your investment units changes with fund performance.



2

What factors should you consider when investing in ULIPs?

Some of the considerations when investing in ULIPs are your investment objectives, risk tolerance, investment period, fund expenses of the ULIP, availability of funds in the ULIP, and the performance of the insurance company providing the ULIP.



3

How much of the premium paid is used to purchase units?

The amount of the premium that one pays in acquiring units in ULIP depends on the premium allocation charges, mortality charges, and other administrative charges. The rest of the money is used towards offering insurance coverage and other costs.


4

Is ULIP a good investment?

Whether ULIP is a good investment depends on individual financial goals, risk tolerance, and investment horizon. ULIPs offer the potential for wealth accumulation and insurance coverage but involve market risks and charges. Investors should carefully evaluate their options before investing.


5

How can I maximize my ULIP returns?

In order to maximize ULIP returns, one should take into account various factors, such as selecting funds based on your risk tolerance and the purpose of your investment, staying invested for the long run, regularly reviewing your portfolio, and reducing the unnecessary fees.


6

What is the minimum lock-in period for ULIP?

The regulatory authorities mandated the ULIP to have a minimum lock-in period of 5 years. In this phase, the policyholders are not usually permitted to make a withdrawal or to surrender the policy without paying a penalty.


7

Is it necessary to pay tax on the ULIP maturity amount?

Maturity proceeds from ULIPs are usually tax-free under certain conditions and are governed by the provisions of the Income Tax Act, 1961. It is, however, recommended that one should seek advice from a tax advisor to get personalized tax advice.


8

When is the right time to invest in ULIPs?

The right time to make investments in ULIPs varies in accordance with personal financial objectives, the stock market, and the time frame. It is essential to invest when you have a long-term investment horizon and can afford to stay invested despite market fluctuations.


9

How is ULIP better than other investments?

ULIP meaning Unit Linked Insurance Plan offers the dual benefits of insurance coverage and investment growth within a single integrated plan. They provide flexibility, tax benefits, and the potential for higher returns compared to traditional insurance plans.

Amit Raje
Written By :
Amit Raje

Amit Raje is an experienced marketer who has worked in various Fintechs and leading Financial companies in India. With focused experience in Digital, Amit has pioneered multiple digital commerce in India. Now, close to two decades later, he is the vice president and head of the D2C business department. He masters the skill of strategic management, also being certified in it from IIMA. He has challenged his challenges and contributed his efforts in this journey of digital transformation.

Amit Raje
Reviewed By :
Prasad Pimple

Prasad Pimple has a decade-long experience in the Life insurance sector and as EVP, Kotak Life heads Digital Business. He is responsible for developing user friendly product journeys, creating consumer awareness and helping consumers in identifying need for life insurance solutions. He has 20+ years of experience in creating and building business verticals across Insurance, Telecom and Banking sectors

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The information herein is meant only for general reading purposes and the views being expressed only constitute opinions and therefore cannot be considered as guidelines, recommendations or as a professional guide for the readers. The content has been prepared on the basis of publicly available information, internally developed data and other sources believed to be reliable. Recipients of this information are advised to rely on their own analysis, interpretations & investigations. Readers are also advised to seek independent professional advice in order to arrive at an informed investment decision. Further customer is the advised to go through the sales brochure before conducting any sale. Above illustrations are only for understanding, it is not directly or indirectly related to the performance of any product or plans of Kotak Life.

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